Jonathan Geffrard
Founder + Principal
Jonathan Geffrard is a luminary in the world of hospitality, a maestro of innovation, and the ingenious Founder and Principal of Gramercy Advisors. His journey is a symphony of excellence, a testament to his unyielding commitment to pushing boundaries and reshaping industries.
As a graduate of Georgetown University, Jonathan’s career afforded him the opportunity to work with such incredible companies including The Ritz Paris, Hillstone Restaurant Group, SoulCycle, Thompson Hotels and more.
After years of working at a senior level within these organizations, it was time for the idea of hospitality to have a broader impact within the hospitality space and beyond, thus in 2021, Gramercy Advisors was created to bring this vision to life.

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Education & Dynamic Career
An alumnus of Georgetown University, Jonathan's educational foundation is as impressive as his hospitality prowess. His directorial roles at Thompson Hotels and Soulcycle have been spotlighted in prestigious articles and magazines, showcasing his enduring influence in the sector.
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Global Odyssey & Business Brilliance
Jonathan's quest for excellence spans continents. From the opulence of the Ritz in Paris, France, to his remarkable 15-year tenure at Hillstone Restaurant Group across diverse markets and states, Jonathan's impact knows no bounds. Notably, he orchestrated a staggering $750k in operations savings and drove remarkable sales growth within a single year during a strategic partnership. His transformative kitchen remodel increased efficiency, elevating cover capacity by 40% and group accommodations by 25%.
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Leadership and Innovation
Jonathan Geffrard's legacy is woven with transformative leadership. He expertly placed over 20 Senior leaders in pivotal roles across diverse clients, catalyzing growth and sparking innovation. His ability to inspire and guide was evident as he orchestrated dynamic 4-day management conferences and workshops for 50 individuals, leaving an indelible mark on their professional trajectories.
Core Services that Elevate Experiences
At Gramercy Advisors, Jonathan Geffrard and his exceptional team offer an array of core services that redefine industry standards:
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Brand Concepting
Venue Selection & Design Assistance
Uniform Design and Selection
Mission & Values Development
Menu Development
Service Style & Strategy
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Cost of Goods Analysis & Correction Plans
Software and Systems Selection and Optimization
Vendor Selection Reporting Metrics
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Team Culture & Assemblage
Leadership Retreats
Conference Lectures
Community and Impact
Jonathan's commitment to community enrichment shines brightly through his roles as a former Board member at Kansas City Friends of Alvin Ailey and The Anata Project. His local volunteerism mirrors his genuine desire to create lasting positive change.
In the realm of hospitality and lifestyle, Jonathan Geffrard stands as a trailblazer, an ambassador of innovation, and a catalyst for unforgettable experiences. With a portfolio adorned with achievements such as groundbreaking savings, visionary kitchen transformations, and strategic leadership placements, Jonathan continues to set new benchmarks. Gramercy Agency is more than an agency; it's a canvas where excellence thrives, and where every moment becomes extraordinary.